You have never had an idea problem. You have had a deciding problem, and it is why there is a graveyard of half-built projects behind you that all felt brilliant on the day.

This scores the idea on all five filters, shows you exactly where it leaks, names the pattern you keep repeating, and gives you one move to make this week. It takes about ten minutes and you keep it forever.

It is £97 as one of the seven tools in the Toolbox. It is £27 on its own while it is new, because I would rather it was in your hands than perfectly priced.